Join the Collective

Crafting connection that lasts a lifetime with everyone you serve doesn’t happen by accident. It’s a process – a journey you need to commit to.

But you don’t need to make that journey any harder than it needs to be.

Rather than going it alone, you can travel together with likeminded allies. People who see things the way you do. Who can offer support, perspective and insight when it’s needed most.

That’s what you’ll find here: the opportunity to become part of something bigger, in whatever ways makes sense for you.

The Business Case for HX

We talk a lot about HX. As the philosophy we’re committed to bringing to life, it’s at the beating heart of everything we do here at Soul & Compass.

(If you’re new to HX, feel free to check out this quick intro here.)

The human case for putting humans first is clear. People want and deserve respect. Keeping that top of mind is the first step towards delivering on that need.

But if you already understand the principles of great HX, you might be wondering:

Is there a legitimate business case for this approach?

The answer is yes.

Before we get into the details of what we’re trying to achieve & how you can get involved, let’s get crystal-clear on the basics:

Putting Human Experience at the heart of everything you do isn’t just “nice”, or good for the people you serve – it’s the path to success for businesses, too.

Our Vision

In a sentence, our vision is this:

To put Human Experience back at the heart of everything businesses do.

The only way to do that is by equipping everyone we can reach with the tools and knowledge needed to put HX into practice.

Where We Are

Business has lost its way.
It’s hard to pinpoint exactly when it happened.

But somewhere along the path, people turned into nothing more than pixels on a screen.

Individual greed trumped collective gain.

Excellence became an accident rather than an experience to aim for.

This isn’t how things are supposed to be. And more importantly – this isn’t how they need to be.

Small Changes Matter Most

The shift to HX might seem subtle. You might not even notice at first. And that’s exactly why it’s so powerful.

It’s easy to get swept up in what’s obvious. The issue with our emphasis on obvious, short-term results of our actions is that it neglects what matters most:

Trajectory and momentum.

We can’t see how things are changing or how fast they’re moving in the moment. But over time, tiny differences compound.

One decision stacks on top of another, until – before you know it – you’re somewhere completely new.

Simplicity In Action

The essence of HX is simple: make sure everyone your business serves receives the world-class experience they deserve.

Just as it’s simple to do, it’s simple not to do.

To close our eyes & ignore our power to shape things for the better.

To turn our backs on a better tomorrow in favour of illusory comfort today.

Doing things right isn’t always easy – but it’s worth doing.

No Goals

We’re not chasing abstract goals like $100 million in ARR, 100,000 clients served, 10,000 brand partners, 1,000 employees, or offices in 100 countries.

Goals help. They give you something to aim for. But when we make guideposts into our sole focus, we lose our way.

The mission we’re on today is the same one that guided us when we first set off on this journey – and the same one that will keep us on course moving forward:


Reach as many people as we can.


Spread the philosophy of HX as far as we can take it.


Make a HX-first approach the default for anyone that believes in its value.

These are the pillars of the vision that guides us.

We see a way that things can be better.

And we’ll do everything we can to make sure that happens.

How to Get Involved

We’re committed to seeing this mission through.

We know that doing so goes beyond personal ambition or our personal power to breathe this into being.

Bringing HX to the world and spreading it as far as it can go will take everything we’ve got – and a whole lot more.

If this mission resonates with you, here are three main ways you can get involved:

Join the Collective

The Soul & Compass Collective is a group of likeminded brands and professional practitioners who believe in our mission: to make a HX-first approach the default for businesses everywhere.

As a member of the Collective, you’ll be an ambassador of this living philosophy and play an instrumental role in shaping its development on a global basis.

Collective membership is most suited for:

  1. Professional service providers looking to nurture deeper connection with everyone they serve
  2. Product builders that want to infuse everything they do with the spirit of HX

As part of this movement, you’ll get exclusive access to any HX-aligned technology we develop (inc. CORE, currently in closed beta), referrals to businesses seeking to implement the philosophy with vetted practitioners, and more.

To learn more, just send us a message at the link below.

Join the Cadre

Here at Soul & Compass, we plan to scale our impact primarily through technology, ideas, and infrastructure.

We believe our broadest reach will come through:

  1. Growing the Collective, and
  2. Spreading the HX philosophy further through media distribution

While that’s a fundamentally different proposition than achieving impact through labour alone, we know the people we work with will have a critical role to play in this.

If you believe strongly enough in this vision to consider committing yourself to it fully, we’d be delighted to hear from you.

Just click the button below, send us a message and let us know how you think you could help.

Support the Cause

It takes time, effort, energy and willpower to bring something new to life.

What we’ve described here – reshaping the way businesses & people interact on a foundational level – is simple. But we don’t expect it to be easy.

if you believe in the value of this mission, there are ways you can get involved. Even if you’re not in a position to join the Collective or to commit your professional efforts to the Cadre.

Whether you see the opportunity for a strategic partnership, want to explore investment options, or just have a unique perspective to offer, we’re ready to hear from you.

Just reach out by clicking the button below.


Just reach out by clicking the button below – we’re happy to help.