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Where mission & method meet to create something incredible.

Where mission & method meet to create something incredible.

Acquisition, retention, & expansion strategy for enterprise training businesses – so you can increase your impact without compromising on the things you do best.

our clients are loved by:

our clients are loved by:


A Simple Shift. An Important One.

At heart, you’re an educator.

Someone that’s called to serve others (wherever you find them). To impart knowledge that makes their lives a little better than they were before.

There is no higher calling than service.

Yet in the quest to fulfill that purpose, it’s easy to lose sight of what truly matters.

Passion drives us forward. But it doesn’t pay the bills or keep the lights on.

To do that, you need to pair purpose-fuelled passion with commercial process.

That’s why you dive head-first into the world of business.

You hustle to build an online following. Attract eyeballs to your brand. Design a website. Appear on podcasts. Produce content. Write a book. Create something to sell. Craft courses. Write another book. Develop a community around your ideas. Grind. Hit a record month! Slump. Reinvent. Do it again. And do it again, and do it again, and do it again.

Some of it sticks. Some of it doesn’t.

Some days feel like progress. Others feel like you shouldn’t have bothered getting out of bed.

You keep pushing because you think this is the only way to have the impact you want to have – that you need to have.

But even if you win at the game, there comes a time when you look up and wonder where you went off-course.

The long hours. The late nights. The early mornings. The “time off” that isn’t really time off because you keep checking your phone, or you’re still thinking about work.

Is any of it worth it if you end up somewhere you never wanted to be?   

Done right, your business can be the perfect vehicle to serve at scale – all without sacrificing your sanity, health, or happiness along the way.

Done wrong, it’s a prison. One you craft with your own two hands and waste away in. Until you either burn out or burn up.

To do it right – to create something that builds you, rather than something that breaks you – you need to invest in one asset above all others…

The relationships you forge with the people you serve.

Great businesses are built on rock-solid relationships. Ones that start off on the right foot, deliver value to both parties, and deepen over time as both parties grow together.

Every interaction you have with someone shapes your relationship with them. From the first moment they see your name to the moment you part ways, each touchpoint adds up to create the overall context…

One that either supports connection, or degrades it.

And as varied as these interactions are, there are only three truly critical areas you need to focus on:




Start things off on the wrong foot, fail to deliver what’s expected, or let the bond stagnate over time: these things kill connection. When connection dies, friction will rise.

That causes churn, struggle, and keeps you stuck building sandcastles when you should be building a legacy.

You deserve better. But deserving better isn’t enough.

To do better, you need to do better.

Luckily, you’ve already got the most important asset you could ever possess:

All the soul you need to succeed.

What you need now is your compass, your map, and the courage to get started.

To Get Where You’re Going…

You need to know where you’re coming from.

If you’re feeling lost, don’t worry. That’s about to change.

Take 10 mins to complete the free Compass Calibration Process today and you’ll get a personalised roadmap outlining: 

  • Your business’ biggest strengths and weaknesses
  • Your Top 3 Priorities (focus on these first to get unstuck)
  • 50+ action items you can put to work immediately

Aisling and the team listened to our ideas and concerns and distilled them into clear and concise solutions that exceeded our expectations. We appreciated the care and attention to detail they put into every aspect of the brand sprint. We were particularly impressed with the prototype that was conducted, which revealed some interesting insights and challenged some of our assumptions about our business.

The outcome was an articulate and actionable roadmap that is a valuable asset for us as we think about how we want to continue to elevate our business.

We would highly recommend Aisling to anyone looking for a knowledgeable, experienced, and creative brand strategist.”

Tomas Saveros & Vidya Ljungqvist
Founder & CEO, Savtec

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About Us

Soul & Compass is a boutique HX/HI studio based in the west of Ireland. We help enterprise training businesses build connections that last a lifetime by taking a sustainable approach to acquisition, retention, and expansion strategy.

Aisling O’Rourke

Brand Strategist & Creative Director


John Clancy

Connection Strategist & Managing Director


“John is a rare breed of content strategist & writer, where he can simultaneously deliver highly technical AND engaging content in a way that readers connect with, learn from – and remember.

It’s a pleasure to work with him, and if you get the chance – you’d be a fool to hire anyone else.”
Chris Rempel
Serial Entrepreneur & Founder @ Big Pixure

The journey of a thousand miles begins with a single click.

Start your quest off right by getting clear on the path ahead.