Your adventure starts here.

The ultimate objective: craft connections that last a lifetime with everyone your business touches.

Ambitious? Maybe. Pioneering isn’t easy. But for those with the spirit to see it through, the view from the top is worth the trip.

To give your quest the best possible chance of succeeding, let’s work together to create your very own North Star Roadmap.

In as little as two weeks, you can get a complete picture of how well your business is performing across the Five Domains of Great HX – and where to focus first for maximum impact.

our clients are loved by:

Overview

the challenge
the solution
process
output
outcome
duration
investment
You know that HX matters, but you don't know where to begin. This is in uncharted territory. Without a road to follow, you might be wondering where to focus and which path to take.
Start your journey off on the best possible foot by creating a detailed HX roadmap for your brand: one that shows where you're going, where you're starting from, and what your first steps should be.
2x live collaborative sessions conducted over Zoom or Google Meet. We also complete additional deep-dive research & analysis between our meetings to ensure we get a cohesive picture of your current situation.
Your custom North Star Roadmap - an in-depth report breaking down how well your business is currently performing across the Five Domains of Great HX. This document will also include exact best practices for optimising connection across each aspect of your business and our specific advice on what to prioritise for maximum impact.
More clarity. Less confusion. More certainty. Less stress. More impact. Less struggle.
2-3 weeks
$1,000 - alternative rates available for qualifying businesses*

The Challenge

You know that HX matters, but you don’t know where to begin. This is in uncharted territory. Without a road to follow, you might be wondering where to focus and which path to take.

the solution

Start your journey off on the best possible foot by creating a detailed HX roadmap for your brand: one that shows where you’re going, where you’re starting from, and what your first steps should be.

process

2x live collaborative sessions conducted over Zoom or Google Meet. We also complete additional deep-dive research & analysis between our meetings to ensure we get a cohesive picture of your current situation.

output

Your custom North Star Roadmap – an in-depth report breaking down how well your business is currently performing across the Five Domains of Great HX. This document will also include exact best practices for optimising connection across each aspect of your business and our specific advice on what to prioritise for maximum impact.

outcome

More clarity. Less confusion. More certainty. Less stress. More impact. Less struggle.

duration

2-3 weeks

investment

$1,000 – alternative rates available for qualifying businesses*

Aisling and the team listened to our ideas and concerns and distilled them into clear and concise solutions that exceeded our expectations. We appreciated the care and attention to detail they put into every aspect of the brand sprint. We were particularly impressed with the prototype that was conducted, which revealed some interesting insights and challenged some of our assumptions about our business.

The outcome was an articulate and actionable roadmap that is a valuable asset for us as we think about how we want to continue to elevate our business.

We would highly recommend Aisling to anyone looking for a knowledgeable, experienced, and creative brand strategist.”
Tomas Saveros & Vidya Ljungqvist
Founder & CEO, Savtec

Who This Is For

If:

You're a brand owner or business professional making decisions that matter
You understand the value of great HX
You don't want to risk 5-6 figures of investment on a branding or marketing engagement that lacks the foundation to really succeed
You see benefit in pursuing a low-risk, fixed-duration engagement before committing to anything long-term
You run a business with high CLTV (optional, but helpful)
You're currently experiencing challenges with customer acquisition, churn, employee retention, or stakeholder pressure

The North Star Roadmap could be exactly what you’re looking for.

Who This Isn’t For

If:

You don't have decision-making authority in your business
You're focused on short-term transactions vs long-term relationships with your customers
You have 5-6 figures of investment that you need to deploy into a new project immediately
You run a business with low CLTV
You're in dire financial straits and need to turn your business around dramatically within the next few months
You don't have any problems with customer acquisition, churn, employee retention, or pressure from external stakeholders

This probably isn’t what you’re looking for.

Who This Is For

Decision Making

You're a brand owner or business professional making decisions that matter

You don't have decision-making authority in your business

Relationships

You understand the value of great HX

You're focused on short-term transactions vs long-term relationships with your customers

Investment

You don't want to risk 5-6 figures of investment on a branding or marketing engagement that lacks the foundation to really succeed

You have 5-6 figures of investment that you need to deploy into a new project immediately

Customers

You run a business with high CLTV (optional, but helpful)

You run a business with low CLTV

Finances

You see benefit in pursuing a low-risk, fixed-duration engagement before committing to anything long-term

You're in dire financial straits and need to turn your business around dramatically within the next few months

Current Challenges

You're currently experiencing challenges with customer acquisition, churn, employee retention, or stakeholder pressure

You don't have any problems with customer acquisition, churn, employee retention, or pressure from external stakeholders

Process

Your situation, your needs, and your desires are all uniquely yours. It can be tough to see the way forward when you’re stuck in the details. But it doesn’t have to be.

Through our work with dozens of businesses over the past 5 years, we’ve created & refined a reliable process to move from confusion to clarity – no matter where you’re starting from.

STEP 1

Pre-Travel Prep

Our time together might be brief, but we’re still going to be allies on this journey. To make sure we get the most out of this process together, we’ll ask you to provide some information about your business upfront.

The more we know, the better. This is where we lay the foundation for a breakthrough in the sessions to follow.

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STEP 2

Establish Base Camp

After studying everything you’ve shared with us, we’ll meet for the first time and dive deep into your business to figure out exactly where you’re coming from. Everything that matters, nothing that doesn’t: that’s our focus here.

Step by step, we’ll work together and assess your business in full so we get a crystal-clear picture of your HX performance across the board.

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STEP 3

Explore the Perimeter

After collaborating with you to figure out where you’re starting from, we take that information and conduct independent analysis of your target customers, competitors, and the broader market.

Our goal here is to figure out where your business sits within the context of your operating environment: key to both benchmarking your performance and deciding what you need to prioritise.

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STEP 4

Post-Op Debrief

After completing our investigation, we’ll return from the field and debrief you on everything we’ve learned. The product of our intensive research & collaborative time together is your North Star Roadmap.

This includes a crystal-clear breakdown of your business’ performance across the Five Domains of Great HX, exact best practices you can implement immediately, and a tailored game plan outlining your next steps.

“John is a rare breed of content strategist & writer, where he can simultaneously deliver highly technical AND engaging content in a way that readers connect with, learn from – and remember.

It’s a pleasure to work with him, and if you get the chance – you’d be a fool to hire anyone else.”

Chris Rempel
Serial Entrepreneur & Founder @ Big Pixure

FAQs

Who are you? And how do I know I can trust you?

 

We’re Soul & Compass, a boutique HX studio based in the west of Ireland.

You can learn more about Soul & Compass here, but here’s a quick summary:

  • 5+ years working with dozens of businesses across multiple industries, including eCommerce, SaaS, professional services, sustainability, veganism, education, blockchain, and AI
  • Work loved by the likes of TIME, The Wall Street Journal and Virgin Money

Accumulated cross-discipline expertise has led us to create HX – a timeless, human-centered philosophy in an age where it’s needed most

As for why you can trust us?

This isn’t just a business for us. This is a movement.

We’re committed to bringing the philosophy of HX into the mainstream because we believe it’s going to empower people & businesses everywhere to do better. To be better. To live better.

No half-measures. To do this well, we need to do things right from the ground up.

When you work with us, you’ll see HX in action first-hand – in everything we do.

How much work will I need to do?

 

We recommend budgeting 90 minutes for each of our live sessions, as well as ~60 minutes to complete the onboarding process. So, four hours in total.

How much does this cost?

 

The total investment for a North Star Roadmap engagement is currently $1,000. This price is subject to increase in future depending on demand.

Do I qualify for discounted pricing?

 

The regular price of a North Star Roadmap engagement is $1,000. We offer a 50% discount for charities, non-profits, and “social good enterprises”.

We define social good enterprise as brands whose primary goal is to make the world a better place. If your business model aims to solve climate change, reduce social inequality, provide distributed access to vital resources or similar, we’d consider it to be a social good enterprise.

Registered B Corporations (or companies holding equivalent designation) also qualify.

We’re proud to offer a 50% discount on NSR pricing for charities, non-profits and social good enterprises because we believe that those doing good work deserve to be supported.

How long will it take to get my North Star Roadmap?

 

We like to turn around North Star Roadmaps within 1 week of our first session. Assuming you complete the onboarding process and schedule your first session shortly after you make the decision to move forward, the entire process could be complete within 2 weeks.

What happens if I decide this is right for me?

 

After your payment is processed, we’ll follow up with you within 24 hours with onboarding instruction & a link to schedule your first session. This process is manual, but we aim to get all North Star Roadmap engagements kicked off within 1 business day.

What if I'm not happy?

 

We value long-term relationships & work with people that see the world the same way. When we’re both on the same page, things tend to work out well for everyone involved.

We recognise that committing to something new takes courage. That’s why we’ve designed the North Star Roadmap process to minimise friction and keep costs low. It gives you a quick way to see what working with us is like – and a great way to figure out if the HX philosophy is right for you.

We believe in the importance of deep connection and world-class excellence in all we do. As such, we’re 100% committed to ensuring the people we serve have a standout experience. That goes for our clients, our team members, third parties our business impacts – and it goes for you, too.

If you’re unhappy with how things are going at any point during the NSR process, tell us. We’re always open to feedback, and are fully on board with making changes to improve the quality of experience we deliver.

What if I have another question?

 

No problem. Just reach out to us here: we’re happy to help.

The decision is up to you.

Take your time.

Think about what this means: what you’re ready to commit to, and what you’re willing to give up in order to get what you really want.

Fortune favours the bold – and rewards the prepared.

If now’s not the right time, that’s okay. We understand that this isn’t for everyone.

If you have any questions about the process, just get in touch here. We’re always happy to help.

And if you’re ready to go, you know what comes next.